One thing that distinguishes the online world from the real one is that it is very easy to find things. To find a copy of The Economist in print, one has to go to a newsstand, which may or may not carry it. Finding it online, though, is a different proposition. Just go to Google, type it in" economist" and you will be instantly directed to economist.com. (46) Indeed, until Google, now the world’s most popular search engine, came on to the scene in September 1998, searching online was a hit-or-miss affair.
Google was vastly better than anything that had come before: so much better, in fact, that it changed the way many people use the web. (47) Almost overnight, it made the web far more useful, particularly for non-specialist users, many of whom regard Google as the Internet’s front door. It’s now a worldwide phenomenon. Not only has it made the Internet into an extremely fast and valuable research tool, it’s become a common word and has even created a new verb" to google." (48)The recent fuss over Google’s stock market flotation obscures its far wider social significance: few technologies, after all, are so influential that their names have become a household verb such as the cloning technology creates the verb" to clone".
Google began in 1998 as an academic research project by Sergey Brin and Lawrence Page, who were then graduate students at Stanford University in Palo Alto, California. It was not the first search engine, of course. (49) Existing search engines were able to scan a large portion of the web, build an index, and then find pages that matched particular words, but were less good at presenting those pages, which might number in the hundreds of thousands, in a useful way.
Mr. Brin’s and Mr. Page’s accomplishment was to devise a way to sort the results by determining which pages were likely to be most relevant. They did so by using a mathematical program, called PageRank. (50) This program is at the heart of Google’s success, distinguishing it from all search engines and accounting for its apparently magical ability to find the most useful web pages. With this powerful ability. Google distinguished itself from among all the search engines and became an established standing research tool in the online world.
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Human relations have commanded people’s attention from early times. The ways of people have been recorded in innumerable myths, folktales, novels, poems, plays, and popular or philosophical essays. Although the full significance of a human relationship may not be directly evident, the complexity of feelings and actions that can be understood at a glance is surprisingly great. For this reason psychology holds a unique position among the sciences.
" Intuitive " knowledge may be remarkably penetrating and can significantly help us understand human behavior whereas in the physical sciences such common sense knowledge is relatively primitive. If we erased all knowledge of scientific physics from our world, not only would we not have cars and television sets, we might even find that the ordinary person was unable to cope with the fundamental mechanical problems of pulleys and levers. On the other hand, if we removed all knowledge of scientific psychology from our world, problems in interpersonal relations might easily be coped with and solved much as before. We would still " know " how to avoid doing something asked of us and how to get someone to agree with us: we would still " know " when someone was angry and when someone was pleased. One could even offer sensible explanations for the " whys " of much of the self’s behavior and feelings. In other words, the ordinary person has a great and profound understanding of the self and of other people which though unformulated or only vaguely conceived, enables one to interact with others in more or less adaptive ways. Kohler in referring to the lack of great discoveries in psychology as compared with physics, accounts for this by saying that " people were acquainted with practically all territories of mental life a long time before the founding of scientific psychology. "
Paradoxically, with all this natural, intuitive, commonsense capacity to grasp human relations, the science of human relations had been one of the last to develop. Different explanations of this paradox have been suggested. One is that science would destroy the vain and pleasing illusions people have about themselves; but we might ask why people have always loved to read pessimistic, debunking writings, from Ecclesiastes to Freud. It has also been proposed that just because we know so much about people intuitively, there has been less incentive for studying them scientifically: why should one develop a theory, carry out systematic observations, or make predictions about the obvious In any case, the field of human relations, with its vast literary documentation but meager scientific treatment, is in great contrast to the field of physics in which there are relatively few nonscientific books.
A. find a satisfactory explanation to the human relations in their books
B. show the growing tendency to ignore scientific explanations of human relations
C. challenge the first analysis on the underdevelopment of the science of human relations
D. prove the unwillingness of people to abandon the pleasing fantasy in their mind
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